SuperStarPR Team

SuperStarPR™ founder Michael Deering has played widespread roles in numerous markets, campaigns, broadcasts, branding exercises and business initiatives through the last 25 years. Epitomizing his self-determined adage of "Creativity Breeds Efficiency", and following valuable stints in both agency and corporate environments, Michael went solo in 2000 following a vision that became SuperStarPR™ ... a forward thinking full service PR group specializing in helping brands shine.

Busy from the get-go, his local Twin Cities PR shop immediately landed several signature accounts that included local and regional divisions of Microsoft and Cargill while also maintaining a steady stable of local small to mid-sized clients that realized the ROI of PR-driven branding and product launch campaigns.

Local success stories such as Magnetic Poetry, Your Boat Club, Pawn America, Bell Bank, Blue Horizon Energy, Lindus Construction, Clam Outdoors, Donnie Smith Cycles, Chu Vision Institute, White Bear Mitsubishi and even little ol' L-Bow Mittens have seen revenue growth, earned media value and brand development thanks in part to the strategies of SuperStarPR™.

Soon more global and national brands came calling; ABC, Ranger Boats, Boys and Girls Clubs of America, University of Minnesota, Ronald McDonald House, Dallas Boat Shows, and others became accustomed to noticeable marketing ROI as a result of smart and consistent earned media, co-branding, and cause campaign initiatives.

Away from the office, Michael's personal inspiration is served by a 25 year ritual that includes a point & shoot camera  ... or atop a John Deere tractor that is often shared by, or always makes its way back to, a loving wife and 2 sons.

Having started her career in television working both in front of the camera as a news anchor and reporter as well as behind the scenes as a producer, editor and promotions writer, Kelly Plummer has become one of the most respected earned media pros in the city because she's a SuperStar who understands what makes media and influencers tick. Most recently, Kelly worked at KSTP TV in St. Paul, Minnesota as a producer, choosing and writing stories for a weekday newscast.

For nearly a 2 decades now, Kelly has worked with Michael and SuperStarPR™, putting her knowledge of the newsroom and story selection to work for local and national media relations campaigns. With an impressive cache of established relationships and new relationships built with producers, reporters, editors and influencers at television, radio and print outlets across the country, Kelly has an inside scoop on who to pitch as well as the way the story should be presented to get the best coverage.

Kelly's experience is second-to-none. Over the past decade she has secured hundreds of television, print and radio spots including national coverage on CNN, MSNBC, Today Show, Fox News, The Ellen DeGeneres Show, New York Times, Wall Street Journal and National Public Radio.