Get. Attention.

So how do you get the attention of the New York Times, or The Tonight Show with Jay Leno? Without spilling trade secrets, the experts at SuperStarPR™ can divulge a couple tidbits on how they make it rain when it comes to coverage.


SuperStarPR™ Lands a Feature in the New York Times for a Local Pawning Pioneer


While discussing the upcoming holiday shopping season the folks at Midwest retailer Pawn America mentioned seeing a drastic increase in Black Friday shoppers. SuperStarPR™ took this information, molded it into a news peg and formed a campaign that got the attention of the top newspaper in the country, The New York Times (More than 2 million readers daily!). The article also featured a photo of Pawn America's CEO, Brad Rixmann. Take a look:

http://www.nytimes.com/2011/12/19/business/making-a-list-and-taking-it-to-the-pawn-shop.html?_r=3&ref=business



Multi-Medium Pitch From SuperStarPR™ Lures L.A. Producers from Leno to a Fishing Festival in a Tiny Minnesota Town


It takes more than luck to lure 8 producers and photographers from The Tonight Show with Jay Leno in Los Angeles to the tiny town of Walker, Minnesota (population 1,500) to cover a fishing festival. You could say SuperStarPR™ had the perfect bait to reel in this catch of a lifetime.

The organizers of Walker, Minnesota's Annual "Chase the Pout" Fishing Festival wanted to expand awareness of their unique and full-of-local-flavor festival. While some may have concentrated on media coverage only in Minnesota, the experts at SuperStarPR™ set their sights on Leno, a virtual holy grail of media coverage.

Using a witty, carefully crafted pitch including past video, photos and suggested coverage ideas, SuperStarPR™ convinced the decision-makers at Leno to send a crew from warm and sunny LA to the bone chilling mid-February cold of Northern Minnesota. The result was a 2-part, five minute story highlighting the town of Walker, its quirky "Chase the Pout" Festival and of course, the heartiness of Minnesotans. Check it out:

Tonight Show Videos – Rove Across America at Eelpout 2011





The University of Minnesota Looks to Attract Students to A New Masters Offering and SuperStarPR™ Secures CNN For Top-of-the-Class Coverage!

When the University of Minnesota launched a new graduate program titled: Master of Science in Security Technology, SuperStarPR™ peeled away the layers and positioned the program properly as what it was… a degree in all things Homeland Security. It was a story perfectly fitting for a national audience still feeling the effects of 911 and the war on terror.

Along with pitching the story locally, the SuperStarPR™ team investigated potential national media contacts including a reporter for CNN, based here in Minnesota. The result was piece that aired nationally on CNN. Here it is: http://www.cnn.com/2010/LIVING/07/20/homeland.security.class/index.html?iref=allsearch



SuperStarPR™ Campaign Has Bill Gates Singing Its Praises

Microsoft wanted an eye-catching, out-of-the-box campaign to launch its Windows XP line. SuperStarPR™ met the challenge and even got the attention of Microsoft creator Bill Gates who talked about the campaign at the product launch in New York.

 

 






















Microsoft/St Paul Saints

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Pawn America

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