PBS International Food Icon Lidia Bastianich at Minnesota’s Eelpout Festival
As SuperStarPR Client The International Eelpout Festival in Walker, Minnesota prepared for its 40th Annual celebration, the entire nation got a taste of this time-honored tradition through the eyes of Emmy award-winning TV host and international food icon Lidia Bastianich.
SuperStarPR secured Lidia and her film crew for three days at the Eelpout Festival that resulted in a national segment highlighting a taste of Scandinavian culture, food traditions and of course, ice fishing. Lidia and her grandson arrived at the historic
Chase on the Lake resort in Walker, just as a snowstorm took hold. The two embraced the elements and a weekend of activities which included riding snowmobiles, fishing for eelpout, frying up nuggets on an open fire, creating a cabin meal from locally-sourced ingredients and taking in the sights, sounds and revelry of the festival. Check out a clip of her ice fishing house adventure
here.
NBC’s TODAY Show Tests and Features Eye Innovation from Chu Vision Institute
This isn’t the first, but third time SuperStarPR has secured national television coverage for client Chu Vision Institute and pioneer ophthalmologist Dr. Y. Ralph Chu. Having led clinical trials on Vuity, an eye drop that allows you to ditch your readers, SuperStarPR was charged with spreading the word about the FDA approval of this technology with media coverage that focused on Chu Vision Institute’s pivotal role in bringing the drops to market.
Not only did SuperStarPR land a crew from The Today show, but the reporter on the story even tried the technology herself giving it rave reviews! Definitely a “clear” example of PR and branding success on a national scale. Check out the TODAY Show spot here.
Campaign Focus: Lindus Construction
SuperStarPR helps clients get their product and services in front of their customers. Case in point is Lindus Construction, an award-winning home improvement company that has been serving the Minneapolis/St. Paul area and western Wisconsin since 1979.
Recognizing the media savvy of owner Andy Lindus, the SuperStarPR team has solidified monthly “home maintenance tips” segments featuring Andy’s easy to understand insight and the services of Lindus construction. Not only are audiences becoming familiar with the Lindus brand, but they are loving Andy’s take on
home-related issues including everything from ice dams and gutters to
proper insulation necessary for Minnesota’s notoriously cold winters.